We have been doing a lot of work on Momentum Hub to improve the quality of the processes, campaign creation, creative creation, campaign delivery, vouching and reporting.
This development work, combined with the day-to-day process of managing the marketing and media relationships has really got me thinking about the quality of the media processes.
A lack of quality control seems to have never been addressed; poor processes are perpetuated through indifference and the shrug of the shoulders.
It the current climate people should be looking to improve the return on investment but the focus is on cutting budgets and not improving the return by eliminating errors.
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